Manjula 'Revenue' Higginbotham
I help business owners transform customer insights into predictable revenue
Do Any of These Situations Feel Familiar?
Not Attracting Ideal Customers
Your marketing attracts leads that don't fit your target profile. Every mismatched prospect drains your valuable resources.
Sales Opportunities Vanish
Promising conversations suddenly go cold. Prospects disappear without explanation, leaving revenue gaps and uncertainty.
Customer Churn
Seemingly satisfied clients cancel with vague reasons. Their departure leaves you questioning your service quality.
Unpredictable Revenue
Month-to-month income fluctuates wildly. Planning becomes impossible when you can't forecast your financial future.
You're Not Alone—Here's Why This Might Be Happening
1
Messaging Lacks Precision and Focus
Despite generating leads, the message fails to resonate with ideal customers on a deeper level, resulting in misaligned prospects and squandered marketing investments.
2
A Sales Process Has Critical Gaps
Promising conversations stall because they lack compelling value propositions and clear, actionable next steps that motivate prospects to advance in their buying journey.
3
Missing Actionable Customer Feedback
Without systematic, honest feedback collection, you remain blind to the true reasons clients leave, preventing you from addressing core issues that could dramatically improve retention.
4
The Need for an Integrated Revenue Strategy
The absence of a cohesive approach connecting messaging, demand generation, and sales process creates revenue volatility that undermines confident business planning and sustainable growth.
Customer-Driven Growth is Crucial for Businesses That Want Predictable Revenue
Even businesses with great products or services and an established market presence can struggle if they don't deeply understand and prioritize the following:
1
What Their Customers Want
Clearly identifying and continuously understanding what your customers truly want and expect from your business is crucial. Failing to do so can lead to misalignment and lost opportunities.
2
Effective Demand Generation
A strategic approach to consistently generating interest and demand ensures you attract and retain the right audience, rather than relying on unpredictable spikes of activity.
3
Converting Interest into Action
Understanding how to effectively guide prospects through the buying process, clearly articulating value, and consistently delivering compelling reasons to take action can significantly boost conversion rates.
4
Building Repeatable and Scalable Processes
Establishing clear, repeatable processes around marketing, sales, and customer success creates the foundation for stable, predictable revenue, allowing your business to confidently scale and grow.
The Solution: Customer-Driven Growth Framework™
Deep Customer Understanding
The foundation of everything else
Strategic Value Positioning
Compelling messaging that resonates
Revenue Strategy
Consistent demand generation and conversion
Growth Framework
Repeatable processes for sustainable scaling
This proven approach builds upon understanding what actually drives buying decisions and retention, not just what customers say they want. Each layer strengthens the next, creating a cohesive growth system.
Who am I?
The Revenue Guide: Navigating the Ups and Downs of Business Growth
I'm Manjula Higginbotham, a reformed tech geek turned visionary entrepreneur. With a successful startup exit under my belt, I've amassed a treasure trove of experiences to share with businesses.
My journey hasn't been a straight line - it's been a dynamic rollercoaster filled with unexpected twists, turns, and the occasional "hair on fire" moment. But through it all, I've developed a unique understanding of the challenges founders and business owners face, from the thrill of early successes to the gut-wrenching lows of setbacks and obstacles.
Now, I take what I've learned and empower other entrepreneurs to navigate the ups and downs of business growth, specifically:
Revenue
Profitability
Whether it's proven revenue strategies, sales and customer expertise, or insights on navigating complex business partnerships and integrations, I'm here to be your thought partner through the ever-changing landscape of entrepreneurship.
Consider me your guide through the complexities of expanding your business. Whether it's enhancing revenue, improving customer relationships, or managing intricate partnerships.
1
Founder Experience
Built and sold a bootstrapped tech startup to Capital One, giving me firsthand knowledge of the founder journey. I won't give you the long story….the short version is, I joined a tech startup as a support agent and understood the value so I talked and invested my way in - ALL IN, mortgaged my house, borrowed more than is generally reasonable and helped 3x revenue and 7.5x valuation to exit - all this on the premise that I understood what the customer truly wanted and I could drive messaging, sales and support and partner with product to make it all happen.
2
Revenue Creation
Developed multi-million dollar revenue streams by deeply understanding customer needs and buying patterns. This is where the magic truly lies. Messaging and growth.
3
Sales Leadership
Led high-performing sales and customer success teams, developing practical systems that actually work.
4
Corporate Integration
Successfully integrated my startup with Capital One post-acquisition, navigating complex organizational challenges.
My Professional Credentials
Executive Coach
Specialized coaching for founders and executives focused specifically on revenue growth strategies.
Behavior Design Expert
Trained with Stanford's BJ Fogg to apply behavioral psychology to customer acquisition and retention.
Conversational Intelligence®
Certified expert in the neuroscience of communication for more effective sales and leadership conversations.
Sales Leadership
Proven track record building and leading high-performing sales and customer success teams.
Is Your Company a Good Fit?
Product-Market Fit Achieved
You have customers who value your product, but need to systematize acquisition and retention.
Ability and Willingness to Execute
You display a commitment to taking action and implementing strategies to drive growth and success. This includes a willingness to invest focus, time and resources.
Seeking Predictable Revenue
You're tired of feast-or-famine revenue cycles and want consistent, forecastable growth.
Value Customer Insights
You believe understanding customers is more than surveys—it's the key to sustainable growth.
Ready for Systems
You're prepared to invest in building proper growth systems rather than relying on ad hoc tactics.
Transformation You Can Expect
Deep Customer Understanding
Uncover the true motivations behind purchasing decisions, not just surface-level feedback.
Strategic Positioning
Create a compelling narrative that positions your company for growth, investment, or acquisition.
Predictable Revenue Model
Develop a system for consistent lead generation and sales conversion based on real customer insights.
Reduced Customer Churn
Address the root causes of customer departure before they become problems.
What Clients Say About Working With Me
Jamie Foster
"Rather than blindly pushing projects through, she spends time ferreting out potential problems and untapped opportunities."
Andrew Brown
"If she tells you she will take care of something, you can consider it done. She always suggests solutions and makes pertinent recommendations."
Loren Bast
"She's personable, professional, and so easy to work with. We initially chose and continue to use their services because of her."
Mike Williams
"She taught me the true meaning of integrity and how to be the best at my job. Her teachings continue to positively impact my professional life."
Let's Connect
Schedule a Discovery Call
Book a 30-minute conversation to discuss your specific challenges and determine if my approach aligns with your needs. No pressure or hard selling—just a thoughtful exploration of how customer-driven growth might work for your business. Message me on LinkedIn and tell me a little bit about your business and we can find a good time to connect.
What to Expect
Our initial conversation focuses on understanding your current situation and challenges. If there's a potential fit, we'll discuss engagement options ranging from workshops to ongoing advisory relationships tailored to your specific needs and budget.
Commitment to Results
I only work with companies where I'm confident I can deliver meaningful value. If I don't believe I can significantly impact your growth, I'll recommend alternative resources better suited to your situation.